Explore the technical elements of international SEO, including how search engines handle multilingual and multiregional content and how to optimize pages using Google Search Console. Learn best practices for ensuring your content is translated properly, as well as crucial on-page tactics for international SEO. International SEO done right means that your users in each target country or targeted language are coming to the right country or language version of your site. Hreflang annotations play an important role in this process as they are meant to cross-reference pages that are similar in content, but target different audiences.

Being in the online industry, we all know how important SEO is in our day to day lives. The industry has changed tremendously from how it was before and as they say, the only constant in life changes.

Today’s business is all about internationalization. So is true for the online business and hence SEO. In this article, I will discuss the importance of global SEO and some helpful international SEO tips to grow your business.

Why You Need International SEO for your Local Site?

Increased Reach

One important feature of international SEO is broadening the demographics. A product or service with a global reach translates to more revenues.

International search engine optimization makes it easier for you to increase your reach rapidly and also at a minimal cost.

An individual or organization is able to introduce their products or services instantaneously to millions of people.

Increased Revenue

Another important feature is that you will be able to optimize pricing differentials among countries. Prices of similar commodities more often than not differ from one country to another as well.

It is a common secret that the prices in developing countries are normally lower than the prices in the developed countries.

Prices for marketing in such countries is, of course, higher due to demand and also the level of competitiveness in those countries. The same cannot be said for the developing countries and as such prices are lower.

Increased Opportunities

A different or new target audience is always a welcomed move. And international SEO can help with that tremendously.

One may want to target another country which might open it up to a totally different and new demographic. This new demographic could bring with it new and even more opportunities as compared to simply using the current target market to grow your business.

A new target audience can lead to new products and also services as you try to appeal to the changing states and preferences of the new audience.

Another advantage of a new target audience is that, it brings with it innovation. This would have otherwise not been thought of with the current and even the existing audience.

So make your site global and find a new target audience to increase your business opportunity and hence sales.

How to Do International SEO?

There are various ways in which you can make your SEO an international one. Let’s see them in detail.

Research Your Target Countries

Ensure to research your target countries, before you start planning. Take a look at your Google Analytics and see which countries you are getting the most traffic from and accordingly research your keyword and plan the content.

The countries you are targeting play a pivotal role in your international SEO strategy. This boils down to how well you do your research in relation to make your strategy successful. You can use any professional tool like SEO Powersuite to speed up your analysis.

Language Targeting

Your new target market might not necessarily have English as their first language. It is important to know which language the new population speaks and make the same available as well.

So, you can have options other than English readily available for everyone. Famous online entrepreneur Neil Patel has increased his traffic by 47% by simply translating his blog into multiple languages.

Updating the URL Structures

Here, you will need to change or upgrade the URL components of your website. For example, a United States version cannot be the only option for the website.

International Seo Tips

Considering that you want to appeal to people from other parts of the world, there should be various options that can considerably cater to everyone.

One way of doing so is by having different domain extensions such as .us or .uk which can give users a rough idea of which versions exist and which ones they can use based on their preferences.

Another option is through the use of sub domains or offer other versions as sub directories that can be sent at the end of the URL.

Appreciate Your New Target Audience

A huge component of search engine optimization is not necessarily what you have written but how you have written it.

The new target audience needs a unique message and not the same old things of your existing site. Research well to ensure that your content meets the expectations of your audience.

The better you know the people who are reading your content, the more likely you’ll give them what they want and as a result be successful as well.

Publish Content on Regular and Consistent Basis

Having a consistent publishing schedule is of utmost importance. The schedule may not be the same for everyone.

But whether you publish 3 posts a day or weekly once, you should not compromise on the timings. Not only it helps to build your authority, but consistency is also indeed a crucial factor of search engine optimization as well.

If you find it tough to perform these activities on your own, then you can hire an SEO agency like Omega SEO who can help you optimize your international SEO strategy.

International SEO Tips: Conclusion

All in all, international SEO is a mixed bag of goodies but at the same time, it is not for the work-shy ones. A lot of work goes into creating an international SEO campaign. It is, however, worth the effort!

Are you targeting a new market? What are your thoughts on international SEO? Please feel free to share your views in the comments below.

i-seo.works is an International SEO agency specializing in multilingual SEO projects. The combined know-how of two decades in the internationalization industry and many years of intensive SEO work makes i-seo.works a unique provider of services in the field of international search engine optimization.

We help internationally operating companies to improve the visibility and search engine ranking of their websites, taking into account local aspects such as language and culture.

“Our website ranks great for our main region, but our rankings for foreign markets are performing poorly.”

Sound familiar?

International SEO is more about cultural insights, languages and knowledge of local markets than you might think!

“We worked hard to develop a keyword strategy for our local markets that would have blown the competition out of the water. We then translated the keywords into our foreign languages, but something must have gone wrong during the translation process, because we just haven’t been getting the same results!”

Is that so?

International Seo

Here in our International SEO agency, we perform keyword research for many different markets in a lot of different languages every day. But we’ll let you in on a little secret:

Translating keywords alone simply won’t cut it.

Search behaviors and search volumes change from country to country, even if the language stays the same, making keyword translation only one ingredient for success.

Every market is different. At iSEO.works we build and implement rock-solid international SEO strategies
that work for each target market.

iSEO.works – working hard to make your SEO strategy work around the globe.

International Seo Google

“In my former role as Marketing Director at Panasonic Business Division I had the pleasure of working with Udo Leinhäuser from iSEO.works on a large-scale content enhancement project. Udo’s strong international background made him the perfect fit to handle a project that involved five different languages and markets. His in-depth knowledge of international SEO helped greatly in making the whole project a success for our company. It resulted in 20% growth for organic traffic which clearly exceeded our expectations. I can highly recommend working with Udo and iSEO.works if you get the chance!”

“I had the opportunity of working with Udo from iSEO.works during the launch of Little Chatterbox, a language learning app for kids. Udo took the time to conceive and implement effective SEO strategies for website optimization and lead generation. His insights, coming from a deep understanding of copywriting, link building and technical SEO helped us launch an effective outreach campaign. Udo is one of the most creative SEO professionals I’ve come across and would highly recommend iSEO.works for giving your online presence a solid foundation.”

Why is cultural insight so important?

How can you handle all these different markets and languages?

International Seoul

Why are linguistic skills so important for International SEO?

International SEO goes beyond classical SEO. It is a form of SEO that gets adapted to various local target markets around the globe. It’s not just the technical issues of multilingual websites that you have to consider, but also the intricacies of different cultures and languages.
And then there’s the fact that not all markets prefer the same search engines. Google may be top dog in the Western Hemisphere, but Yandex owns the biggest market share in Russia. Baidu, on the other hand, is by far the most important search engine in one of the biggest online markets out there: China.

All of these search engines operate under their own laws, algorithms and special requirements that you need to consider when optimizing for different markets.
So to get back to the main point at hand:

Simply translating content and keywords will not get the rankings you want.

Cultural differences lead to different types of search activity. Differences in the various relevant search engines may require technical adjustments. This is what we do at iSEO works. We adjust, tweak and optimize your content so it can flourish in your target markets. Subsequently your products or services will get better rankings in the search results.

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